The Amazing Spider-Man 2: Stuffed with content is not always a good thing.

If there's one thing that the Marvel Cinematic Universe and all of its imitators have taught us, it's that rushing things like world building and sequel baiting is never a good idea. There are times when it works, a nod here, a cameo there, but stopping the movie for the sake of sequel bait never works, especially if the sequel isn't in active development yet. Build it up slowly, and people will be willing to accept it because you could tease a movie that is years away and people will happily accept it because they know it's going to happen. But if you, for example, tease the appearance of a team of six villains by forcing three of the potential candidates into one movie, and have scenes teasing the others, including ones that people know can hold their own movies, especially in a sequel to a less then critically acclaimed film... At least this wasn't the Dark Universe?

The Amazing Spider-Man: Some chosen one...

Sony: "You were the chosen one! It was said you would make us money forever, not fail so hard we had to give you up!". Look, I've been wanting to make a parody of that for years, was waiting for the right movie to do it.

With the breakout success if Iron Man, the moderate success of The Incredible Hulk, and promises of movies like The Avengers in the works, it should come as no surprise that both Sony and Fox were intimidated by the sudden competition, and quickly tried to replicate the success themselves. While Fox’s attempts involved bringing the old director back and throwing in time travel, Sony’s was more… destructive. Spider-Man 4 was not turning out the way they wanted and was taking longer to make then they had hoped. As a result, a reboot was in order and once they could finally cancel Spider-Man 4, The Amazing Spider-Man was fast-tracked to better align with Sony’s goals for the IP. How well did it go? Well, Spider-Man is now under joint custody between them and Marvel Studios so you can imagine that it didn’t go well. Welcome to the prequel of MAYvel Phase 2, where we see what Sony has done with the IP post-Avengers, what Fox began doing post-Avengers, and also looking at the movie with some red asshole in it because he won’t shut up… No the Fox one!